Privacy Policy

This Privacy Policy ("Policy") describes how 77zs ("we", "us", "our") collects, processes, stores and protects personal data obtained from users ("you", "your") of the 77zs website located at https://77zs.cam (the "Platform"). It applies to all visitors and users of the Platform, regardless of location, including users based in Pakistan and across Pakistani cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.

77zs is an English-language online gambling information and entertainment platform. We do not operate a casino, accept deposits, hold player funds or process wagers. Our data collection is therefore limited to what is necessary to provide an informational and editorial service — analytics, platform improvements, user preferences and support communications.

This Policy should be read alongside our Terms & Conditions, which govern your overall use of the Platform. Together, these documents form the complete framework of your relationship with 77zs.

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" — any information relating to an identified or identifiable natural person, including name, email address, IP address, device identifiers and usage data.
• "Processing" — any operation performed on Personal Data, including collection, recording, organisation, storage, retrieval, use, disclosure and deletion.
• "Controller" — the entity that determines the purposes and means of processing Personal Data. For this Platform, the Controller is 77zs.
• "Processor" — a third party that processes Personal Data on behalf of the Controller, subject to a data processing agreement.
• "User" — any individual who accesses or uses the Platform, whether or not they have created an account.
• "Cookies" — small text files placed on a user's device by a web browser, used to store preferences, session information and analytical data.
• "Applicable Law" — all data protection and privacy laws applicable to the processing of Personal Data in relation to the Platform and its users.

We collect data through several channels. Below is a structured overview of the categories of data we may collect and the context in which each arises.

3.1 Data You Provide Directly

When you voluntarily contact us via email or submit an enquiry, you may provide:

• Your name or preferred display name.
• Your email address.
• The content of your message, enquiry or feedback.
• Any additional information you choose to include in correspondence.

3.2 Data Collected Automatically

When you visit the Platform, certain technical data is collected automatically by our servers and analytics tools:

3.3 Data From Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect data about how users interact with the Platform. The full details of our cookie practices, including how to opt out, are set out in Section 6 of this Policy.

Where applicable data protection law requires us to identify a lawful basis for processing Personal Data, we rely on one or more of the following:

• Legitimate Interests: Processing is necessary for the purposes of our legitimate interests in operating, improving and securing the Platform, provided those interests are not overridden by your rights and interests. This covers analytics, fraud prevention and platform performance monitoring.
• Consent: Where we seek to use your data for purposes beyond those strictly necessary (such as optional analytics cookies), we will ask for your consent and you may withdraw it at any time.
• Contractual Necessity: If you contact us for support, processing your contact details is necessary to respond to your enquiry and fulfil our commitment to providing user assistance.
• Legal Obligation: We may process Personal Data where required to comply with a legal obligation, including responding to lawful requests from competent authorities.

We do not use your Personal Data for automated decision-making or profiling that produces legal or similarly significant effects.

We use the Personal Data we collect for the following specific purposes:

• Platform Operation: To deliver, maintain and improve the content, functionality and performance of the 77zs Platform for all users.
• Analytics and Improvement: To analyse aggregated usage patterns, identify popular content areas (such as cricket betting guides or PSL coverage) and continuously improve the editorial quality of the Platform.
• User Support: To respond to your enquiries, support requests, feedback submissions and any complaints you direct to us at [email protected].
• Security and Fraud Prevention: To monitor for suspicious activity, protect the integrity of the Platform and prevent unauthorised access, scraping or abuse.
• Legal Compliance: To comply with applicable legal obligations, enforce our Terms & Conditions and respond to lawful requests from regulatory or law enforcement authorities.
• Communications: Where you have provided your email address and consented to receive updates, to send you relevant platform announcements. You may opt out at any time.

We will not use your Personal Data for purposes that are incompatible with those listed above without first notifying you and, where required, obtaining your consent.

6.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the site to recognise your device on return visits and remember certain preferences or settings. Similar technologies include local storage, session storage and pixel tags.

6.2 Types of Cookies We Use

6.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only certain types, or delete existing cookies. Please note that disabling strictly necessary cookies may affect the functionality of the Platform. Detailed instructions for managing cookies in popular browsers are available from the browser's help documentation.

77zs does not sell, rent or trade your Personal Data to third parties for marketing purposes. We may share data only in the limited circumstances described below:

7.1 Service Providers and Processors

We engage trusted third-party service providers to assist with Platform operations — for example, web hosting providers, analytics platforms and email delivery services. These providers act as data processors under our instruction and are contractually prohibited from using your data for their own purposes. All processors are required to implement appropriate technical and organisational security measures.

7.2 Legal and Regulatory Obligations

We may disclose Personal Data where required by applicable law, court order, or where we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a lawful government or regulatory request.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of 77zs's assets, Personal Data held by us may be transferred to the successor entity, subject to the same level of privacy protection as described in this Policy. We will notify you of any such transfer where required by applicable law.

7.4 Aggregate and Anonymised Data

We may share aggregated, anonymised or de-identified data — such as platform traffic statistics or content popularity reports — with third parties for research, editorial or business purposes. Such data cannot reasonably be used to identify individual users.

We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention guidelines are as follows:

• Support and Contact Data: Retained for up to 24 months from the date of last correspondence, after which it is securely deleted or anonymised unless a longer retention period is required by law.
• Analytics Data: Aggregated analytics data is retained for up to 26 months. Individual session-level data is anonymised at the earliest practical opportunity.
• Cookie Data: Retained in accordance with the individual cookie durations set out in Section 6.2.
• Legal Compliance Data: Where we are required to retain data to comply with a legal obligation, we will retain it for the minimum period required and then securely delete it.

When Personal Data is no longer required, we securely delete or anonymise it so that it can no longer be associated with an identifiable individual. We conduct periodic reviews of the data we hold to ensure that our retention practices remain appropriate.

We implement appropriate technical and organisational security measures designed to protect your Personal Data against accidental loss, unauthorised access, disclosure, alteration or destruction. Our security practices include:

• Encryption of data in transit using TLS (Transport Layer Security) protocols.
• Restricted access controls ensuring that Personal Data is accessible only to authorised personnel who require it for their job functions.
• Regular security assessments and vulnerability reviews of Platform infrastructure.
• Secure data disposal procedures for data that has reached the end of its retention period.
• Incident response procedures in the event of a suspected data breach.

Despite our best efforts, no method of data transmission over the internet or method of electronic storage is completely secure. We cannot therefore guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and, where required, relevant supervisory authorities in accordance with applicable law.

Subject to applicable law, you have the following rights in relation to your Personal Data held by 77zs:

• Right of Access: You have the right to request a copy of the Personal Data we hold about you and information about how it is processed.
• Right to Rectification: You may request that we correct any inaccurate or incomplete Personal Data we hold about you.
• Right to Erasure: You may request that we delete your Personal Data where it is no longer necessary for the purposes for which it was collected, or where you have withdrawn consent and no other lawful basis applies.
• Right to Restriction: You may request that we restrict the processing of your Personal Data in certain circumstances — for example, while the accuracy of the data is contested.
• Right to Data Portability: Where processing is based on your consent or a contract, and is carried out by automated means, you may request a copy of your data in a commonly used, machine-readable format.
• Right to Object: You have the right to object to processing based on our legitimate interests at any time on grounds relating to your particular situation.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, please contact us at [email protected] with sufficient information to verify your identity and describe your request. We will respond within a reasonable timeframe and in any event within 30 days. Where a request is complex or numerous, we may extend this period by a further 30 days with notification.

The 77zs Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the operator or license jurisdiction applicable to any gambling service you access. We do not knowingly collect Personal Data from individuals under the age of 18.

If you are a parent or guardian and believe that a minor has accessed this Platform or provided us with Personal Data without your knowledge or consent, please contact us immediately at [email protected]. We will take prompt steps to delete any such data from our records.

Age restrictions apply to access to gambling information in many jurisdictions. Local laws in Pakistan and other countries may impose additional requirements. It remains the sole responsibility of users and, where applicable, parents and guardians to ensure compliance with applicable age restrictions.

The Platform is accessible globally. In the course of operating the Platform and engaging third-party service providers, your Personal Data may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

Where such transfers occur, we take appropriate steps to ensure that your Personal Data receives adequate protection. These steps may include entering into standard contractual clauses, relying on adequacy decisions, or implementing other appropriate transfer mechanisms recognised under applicable law.

By using the Platform, you acknowledge that your Personal Data may be transferred outside your home country in accordance with this Policy. If you have concerns about international data transfers, please contact us at [email protected].

77zs reserves the right to update, revise or replace this Privacy Policy at any time to reflect changes in our data practices, legal obligations or Platform features. When we make material changes to this Policy, we will update the "Last updated" date at the top of this page.

Your continued use of the Platform after any amendment constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Policy periodically to stay informed about how we protect your data. If you disagree with any changes, you must stop using the Platform.

For significant changes that materially affect how we process your Personal Data, we will make reasonable efforts to provide more prominent notice, which may include a banner notification on the Platform homepage.

If you have any questions, concerns or requests relating to this Privacy Policy or our data processing practices, please contact the 77zs support team. We take all privacy-related enquiries seriously and aim to respond within 2 business days.

Email: [email protected]

Our support team is available 24 hours a day, 7 days a week, in English. Urdu-language assistance is available on request for users across Pakistan, including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.